Keyword localisation: the secret to global success

In this article, we take a look at how keyword localisation works, and why it is so important. We also explore how this key step in optimising your online presence can make your SEO strategy as relevant and effective as possible, and increase your chances of attracting high-quality traffic genuinely interested in your product or service.

What does keyword localisation mean?

Keyword localisation is the process of adapting the keywords used in a search engine optimisation strategy (SEO) for the audience in a specific location. In other words, it means translating the set of keywords used to communicate in your own country into the local language of the target country

Keyword translation vs keyword localisation

Keywords localisation involves more than just translating the keywords: it takes into account specific features of the user’s language (such as idioms and colloquial expressions, local terms, abbreviations or acronyms) as well as the way the user thinks in the target language. All languages and cultures have different ways of expressing themselves and of searching for information online.

This is why it is so important to take into account how users actually search for a product or service when localising keywords, especially when searches are more specific and detailed. When this is the case, it becomes necessary to use long-tail keywords which reflect the way users in the target market think and search.