Communication strategies and translations: an unbeatable partnership


Effectively and convincingly getting the same message across in a number of different languages can be a tricky task. It is necessary to adopt a specific storytelling approach that contemplates both the objectives and the different ways in which audiences perceive and interpret notions. Therefore, it is essential to have not only the communication skills associated with journalism, narration and advertising, but also the ability to translate the messages conveyed – rather than just the individual words – into other languages.


With this in mind, STUDIO TRE has entered a partnership with StudioRPR, a marketing and communications agency that strives to “enhance brand value” by establishing the most suitable communications strategy for the objective at hand.


StudioRPR was founded in 2014 by Raffaello Porro, who previously served as the head of PR and communications at Automobili Lamborghini and before that was an executive responsible for marketing, the press office and internal communications at the Fiat Group. StudioRPR analyses the whole gamut of stakeholders and proposes customized approaches that take into account traditional and social media, customers, suppliers, staff and institutions. Porro is fluent in five languages and he has been responsible for relations in his field with General Motors, Opel, Saab, Tata, PSA, Audi and Volkswagen.


StudioRPR’s clients include Italdesign, Apicom, MR Collection, Concorso Italiano, Venice Movie Stars, Marco Visconti Architects, Abacad, KBrand and Avio. It is currently overseeing not only the latter’s international communication but also its listing on the stock exchange.


The partnership with StudioRPR means that STUDIO TRE is now able to offer its clients an even wider range of services. It can create messages with exactly the right international tone that are specially tailored for individual markets and available in all of the languages in the world.



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