BNI and its new “network” for doing business in Reggio Emilia

“A new way of doing business!” This is why BNI (Business Network International) is coming to Reggio Emilia with the opening of its “San Prospero” Chapter.

It is the largest organisation in the world for high-quality business referrals among entrepreneurs and professionals – only one representative for each category is allowed in every chapter – which lets you develop your business through a programme based on organised, positive and professional word of mouth.

“Word of mouth has always been the main business tool for us”, explains Letizia Palladino, CEO of the STUDIO TRE translation and interpretation agency, and President of the San Prospero Chapter since November 2015, “because a referral from someone who enjoys our trust overcomes any initial scepticism and indifference.

We share BNI’s philosophy of Givers Gain because we have always believed that in order to achieve great business results it is essential to develop valuable, long-term relationships with people, whether they are colleagues, customers or suppliers.

I therefore enthusiastically accepted the position of President and I am satisfied with the results achieved. We have a close-knit team of reliable and qualified entrepreneurs who, week after week, increase their mutual knowledge and gain an ever better understanding of other professions, united by their shared values and goals and by their desire to create new synergies in Italy and around the world, thanks partly to the BNI Connect network.”

This chapter marks a major step for Reggio Emilia marketing and for the history of BNI in Reggio Emilia. “We believe in our region’s qualities and in the opportunities offered by communication. The excellent results achieved during these months of work with the members of my and other chapters lead me to confirm with even greater conviction that the organised word of mouth proven over 30 years by BNI is effective and represents a solid business opportunity.”


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